Why Do Roses Cost More at Valentine’s Day?

People often ask “Why do roses cost more on Valentine’s Day”?

The simple answer to this is supply and demand. But there is a little more in-depth answer if you are interested.

  • Growers need to pinch back their crops in order to time them to be ready for mid-February. This leads to a period of lost production and income for the grower, which they recover by upping the price of the next crop.
  • The amount of labor to harvest all these roses triples for the Valentine’s Day crop. These extra labor charges are also passed along.
  • The short days and cold temperatures add to the energy costs needed to produce premium blooms.
  • Transportation costs also increase. Most of the premium roses used today in the US are imported from Ecuador and Columbia. There is such a high demand for the holiday that there is often not enough time for shippers to wait for a return load and cargo planes return empty to pick up the next shipment of roses. This increases shipping charges.
  • We all want the BEST! A “REAL” quality local florist is ordering their roses a month of more ahead of time. We know the variety and grower who has the best performing flowers and we all basically are bidding on them to make sure we can offer the BEST quality. This is where you can see a fluctuation of pricing from one place to another. A REPUTABLE florist can’t offer a deal on roses on Valentine’s Day. A place that does offer lower prices probably bought the seconds or thirds that no reputable florist wants to sell.

How do you get the most for your money? Order Local! Order Early! Or, send a mixed arrangement that includes only a few roses. Take good care of your investment…. Change the water and recut the stems every couple days, keep flowers out of direct sunlight and away from hot or cold drafts. When only roses will do… we will have them and they will be SPECTACULAR! Expect a fresh arrangement of PREMIUM roses to last at least a week if cared for properly.

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