The way to a woman’s heart

We wanted to share with you this interesting article from Florint, the International Florist Organisation.

The way to a woman’s heart is paved with flowers 

Receiving a bouquet of flowers makes a woman more receptive to romance; a fact few people would dispute. It turns out, however, that just standing near flowers already makes a vast difference in the way women respond to a romantic inquiry.

Merely standing in the vicinity of a florist shop has a significant effect on the way in which women respond to a man’s advances, the study by a team of psychologists from France’s University of South Brittany found. And the difference is in fact marked enough to warrant being taken seriously by any prospective or struggling Romeo.

In practice, the scholars enlisted five young and attractive men to approach random women between 18 and 25 of age on the street. They were to introduce themselves, give a compliment and subsequently ask for the phone number of the lady in question, to invite them for drinks later.

Of the 600 women approached in said manner, 144 indeed gave their phone number to the eligible bachelor, when asked outside a flower shop: nearly one in four. But when asked outside a bakery, only one in seven agreed, whereas when asked outside a shoe shop, a meager one in ten agreed to the romantic request.

“Flowers reflect our emotions and moods. They often convey feelings of compassion, regret, merriment or even romance. The results confirm the effect of exposure to flowers on receptivity to romantic request,” the scientific study therefore concluded.

As our colleagues from Florist & Wholesale Buyer signal, the findings – which have to do with the psychological phenomenon known as behavioral priming – mimic the results from an earlier study. That found that female students who had watched a video of a man responded much more positively to his subsequent advances if said viewing took place in a flower-adorned room.  

The complete findings of the intriguing research study have been published in The Journal of Social Psychology.

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