Tell On Us!

The kids and I recently had lunch at Arby’s.  We enjoyed the food and had a good time together.  At the door on the way out Arby’s has a bell with a sign reading “Ring our bell if we made your day!” 

 We were happy, so I rang the bell.  It was almost an afterthought, and I was reaching back awkwardly, giving my teenage son a chance to make fun of me.

 Later I was thinking about how nice it is to hear when we’ve accomplished “a job well done.”  Everyone likes and needs a pat on the back occasionally help keep us motivated.  If you really try to do a great job, you want to know that someone appreciates it.

At Bo-Ty Florist we really try.  Customer service is one of the best things we have to offer.  It’s what keeps you coming back, because you know we will take care of your order.  We get thoughtful notes from customers thanking us for the attention that we gave their order.  And I love to get comments about how our flowers lasted or “stood out.”

We love to see favorable comments in the social media.   Admittedly, we like the PR, but it is also encouraging and uplifting to know that we “made your day!”  If Bo-Ty has made you happy, we’d like you to share it on our Facebook page, Google, Insider Pages, CitySearch, Yelp, or other places you like to use to share your opinions.  If your experience was not positive, call us at 336-765-7272 or 800-232-8791 and give us a chance to make it up to you.

If you’ll “Ring Our Bell” it will make our day!

Bo-Ty Florist gets FTD Top 100 Award

On August 12th Bo-Ty Florist was once again recognized as a “Top 100” florist by FTD (Florists’ Transworld Delivery). 

  

We are proud to be ranked among the nation’s top florists, and we owe it to our customers who have trusted us to take care of sending their floral gifts both inWinston-Salem and around the world.

 

The top member status is based primarily on outgoing orders-your orders that we send to florists in other cities to take care of for us.  We believe that it is because of our attention to service and our satisfaction guarantee that you continue to let us handle these transactions for you.  You know that we will make every effort to pick the right florist, many of whom we have developed relationships with over time, and to follow through to make sure you get what you ordered.

With over 15,000 FTD flower shops in the US and 40,000 around the globe, Bo-Ty Florist considers being one of the top 100 to be quite an accomplishment.  We are excited each year to find out where we rank.

Thanks to our great customers who help make us the best!

Design Competition Winner

The North Carolina State Florists Association’s annual convention offers members the opportunity to compete in various competitions each year that give designers a chance to test their skills.  The attendees are excited to see what designers come up with, always centered on the convention theme.

The contests include fashion flowers- elaborate corsages and boutonnieres, decorated masks and headdresses, centerpieces, and floral creations in miniature.  The Designer of the Year competition crowns a winner who represents the Association in design programs across the state and beyond.  Perhaps most prestigious is the North Carolina Jim Treadaway Cup, named in memory of a North Carolina florist who was one of the foremost designers in the world.  The designers at Bo-Ty Florist enjoy the challenge of these competitions. 

Through the years Bo-Ty Florist employees have become Designer of the Year and we have had several winners of the Cup competition.  We usually have several entries in the other events each year and often take first or second place.

Because of other commitments Robert was the only one to enter this year.  The theme of convention this year was “Under the Sea – Life, Beauty, and Mysteries.”  Many hours of work went into his interpretation of an octopus for the Mask Competition. 

 

Crafted in paper machē and covered in honeycomb packing wrap, the form was painted in sea blue and greens and embellished with green button poms, blue-green hydrangea petals, and holly berries.  He took First Place and received many compliments on his entry. 

 

Here are a few of the other competitors.

 

 

 

 

We had great entries in all the competitions this year. The Botyers  have agreed that we are going to push each other to plan earlier for next year so we can have a lot of fun beating each other!

Oceans of Emotions

Bo-Ty Florist took on a special role at the North Carolina State Florists Association convention this past weekend.  The convention theme was “Under the Sea – Life, Beauty, and Mysteries” and Gene and Robert were part of a design panel along with Lona McKinney, presenting a program titled “Exploring the Oceans of Emotions with Themed Sympathy Designs.”  Each designer created four floral designs showing how we convey an interest, hobby, or occupation in fresh flowers to pay tribute to a loved one.

Gene’s offerings included using a golf bag as a container on an easel, an aquarium with plant material reminiscent of the ocean floor, a beautiful Zen garden design, and a saddle with flowers became a casket spray.

 

 

 

 

Robert presented a basket covered in bark and vine for a woodsy or mountain feel, a patriotic design with flag ribbon, a spray incorporating carpenter tools, and a “tie-dyed” peace sign with a love heart.

 

 

 

 

At Bo-Ty Florist we were thrilled that the program was well received.  We enjoyed sharing our ideas with our colleagues from across North Carolina.

North Carolina State Florists Convention

We returned yesterday from the 91st annual convention of the North Carolina State Florists Association.  Florists from all across the state join for a weekend of networking, education, and fun to learn new ideas and foster relationships with others in our wonderful industry.

Bo-Ty Florist has been a member and supporter of the Association for over 50 years, since soon after the business opened.  My feeling is that all florists should support their state professional organization, because it works to make us all better, but there are a lot of shops that don’t recognize the benefit of membership.  The owners and employees at Bo-Ty have been very involved in the NCSFA throughout our history, serving on committees every year, on the board of directors, and the executive board.  Glenna and Robert have both been president of the Association and we are very proud of our heritage of involvement.

The Association promotes activities throughout the year.  We administer the North Carolina Certified Professional Florist School, where individuals can learn floral design principles and techniques as well as business management basics to become a better florist.  We sponsor floral design programs for the public, publish a quarterly newsletter to distribute information to members, and the board meets to plan and monitor these endeavors.

The big event, of course, is the annual convention.  This year’s theme was “Under the Sea – Life, Beauty, & Mysteries.”  There are floral competitions including a Designer of the Year, design and business seminars, meal functions with beautiful floral presentations, and lots of opportunity to interact and network. 

  

 

 

Robert won 1st place in the mask competition, Karl was in charge of organizing the seminars, and Gene and Robert were two-thirds of a design panel for one of the shows.  Glenna chaired a competition and judged another.  Over the years we have had Botyers who have won Designer of the Year, including Karl a few years ago, and the prestigious North Carolina Jim Treadaway Cup, with floral interpretation of a fine art selection, usually by a North Carolinaartist.  Karl is also a recent Cup winner.

We love the NCSFA, and want everyone to know that we are pleased to be part of an association of very talented professionals here in North Carolina!

“MAKE IT NICE”

“Make it nice, I’ll be there!”  We hear that from customers sometimes and it kind of frustrates us.  As if we wouldn’t make it nice if we knew that the customer would never see it.

We try to treat every order with the utmost care and accountability.  Of course, more time and effort go into the $300 arrangement than the $30 one, but the same level of quality and service is behind everything we sell. 

A floral design is an individual work of art, like a sculpture.  I’m not sure everyone understands the skill and artistry involved.  Sure, just about anyone can chop off flower stems and drop them in a vase, and the beauty of the blooms themselves can be appreciated.  You do that at home, bringing the wonders of nature indoors to enjoy. 

Our hope is that we build a confidence in you, our customers, that each time you call we will create something beautiful for whatever the occasion, whether you’ll be there to see it or not!  We even work at finding the right selection of florists throughout the country, so that your order to another city will be up to the highest standards.  I think that’s why you call us to help with those orders, rather than just picking a shop on the internet.

We are proud of our artistry, and we’re constantly trying to upgrade and learn all the latest trends and styles so that even though we’re over sixty years in business, we’re still the “up-and coming” florist.

“IT’S THE ECONOMY, STUPID!”

“It’s The Economy, Stupid!”  That phrase, coined by James Carville for the 1992 Clinton Presidential campaign, is widely credited for Clinton’s successful defeat of George H. W. Bush.  It’s still the economy, and even more so these days, as we try to bounce back from a long and drawn out recession.

At Bo-Ty, we have been struggling along with the rest of you to figure out how to survive and succeed in these challenging times.  We appreciate our customers who value flowers and their place as gifts and decorations for all kinds of events, and continue to support us.  While recession lowers prices on many things, increases in gasoline prices drive up costs, particularly of things that must be transported quickly, like fresh flowers and plants.  Adjustments in the airline industry have bumped up air freight expenses.  Flowers come to us from all over the world via air and truck, and wholesalers and brokers are finding it hard to absorb those expenses.

We also are deeply grateful to our employees, who have had to adjust to shorter working hours as business has remained slow.  We are pleased to not have had to let people go, but our folks have made big sacrifices in helping to cut back our payroll.  The economy shows signs of recovery, but it is expected to be a slow and trying process.

The Botyers want you to know that we are, as always, “Working to provide exceptional and unique floral services that express the emotional moments of life through our team of dedicated professionals.” (Our Mission Statement)

BO-TY vs DISCOUNT FLOWERS

People often ask “Are flowers really better at flower shop?” or “Why should I buy flowers from Bo-Ty instead of a grocery store?”  

Our answer is that supermarket flowers may be fine for “everyday” flowers if you just want to add a splash of color, just like hamburger is fine for everyday dinner, but when dinner really matters, would you serve hamburger or steak?  A lot of people may not realize it but, just like meat, there is a wide range of quality in flowers. As the old saying goes, “you get what you pay for”.

 Bo-Ty prides ourself on searching out growers where we buy only the highest quality flowers. Our premium flowers generally have longer stems, bigger blooms and brighter colors. Compare our roses to those at the grocery store and you will see what we mean. We also have more choices. In a typical week, we have nearly 50 varieties of flowers in stock and we work growers all over the world. If it’s blooming anywhere in the world, we can usually get it when given enough notice of a customer’s need.

 Bo-Ty is the oldest florist in Winston-Salem. Flowers have been our specialty for over 60 years. Our staff continually attend professional florist training programs and read professional trade publications to keep up with the latest design trends and the latest care and handling of flowers and plants.

 Don’t give ordinary flowers to extraordinary people.  When flowers matter, remember Bo-Ty.

 

(this post was inspired by an article by Amy Stewart. Read more on her blog.)